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MCAN

We're a member (and past president of) the Marketing Communications Agency Network (MCAN). The network consists of advertising agencies in non-competitive markets throughout the Eastern United States. We're the only North Carolina member of MCAN. This unique association gives us the strength of a $100 million agency without the high overhead, costs or bureaucracy associated with such a large organization.

We're Connected

As a matter of routine service, each agency cooperates with fellow members to provide competitive data, out-of-market media placement, recommendations and creative approaches from other markets, and makes staff specialists available to other member agencies whenever necessary. Through our association with MCAN and The Second Wind Agency Network, we have access to over 400 advertising agencies who share information, resources and expertise.

Market Research Capabilities

Our exclusive relationship with two private research firm enables us to
offer affordable specialists in problem definition, research design, analysis and interpretation.

We are capable of collecting data by telephone in a WATS calling center equipped to handle up to 40 interviewing stations. Data collection is also done by mail, in-person interviews and by focus groups. Report processing services include full statistical analysis and color graphics capability, made available in hard copies, on disk or tape, or by on-line access. Fifty full and part-time employees staff our affiliated research firm.

 

Media Placement Specialists

By combining our in-house media capabilities with the buying expertise of a major media placement firm in our network we can specify and buy media in any regional, national or international market.

 

Video Production Studios

We're associated with two fully equipped production and editing studio featuring state-of-the-art cameras, lighting and computer technology for broadcast quality video productions. Our experience includes national broadcast and cable television spots, corporate image, training, sales, trade show and interactive video creations.