While Big Ideas, strong Branding and on-target Positioning are essential, it’s really all about the results.

Without revealing proprietary information, here are a few highlights:

• Repositioned a complete product line (from commodity to monopoly) including new packaging, merchandising, top line strategy, sales promotions, and multi-pronged communications messages.
• Direct mail campaign that produces a 32% response rate. That’s right 32%!
• Campaign that grew membership by 17% in one quarter.
• New strategy increased total customers by 10% while reducing cost of customer acquisition and total budget by 34%.
• Created  co-op program among franchisees that increased awareness and total sales
• Took a 50 year old company with static sales and grew top line sales by 62% in five years. Profits tripled.
• Redefined a product category with a guerilla campaign for consumer product.